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What is Custom Publishing?
Custom publishing is the distribution of editorial content from a sponsoring company to a specific audience. In print or electronic mediums, custom publications impart inherently valuable information that influences the perceptions and behaviour of its readership.
Custom publications are magazines, newsletters, white papers, brochures, e-news, e-books, websites, portals or microsites that provide consumers with a more in-depth education about the products, services and lifestyles of the sponsoring company.
This marriage of marketing and consumer desire for information creates the ultimate personal connection between company and client–a critical key to successful selling in any medium.
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